Megatrends Ltd. / Market Entry Program
B2B · North America Market Entry
Market Entry Program
From diagnosis to field activation — four tiers of validation
From diagnosis to field activation — four tiers of validation
The North America Market Entry Program is a four-tier market validation program for Korean brands preparing to enter North America.
Built on field data from the stores Megatrends operates across three Canadian cities, we validate brands through real stores and real consumers — not reports. Each tier can be engaged independently.
This program is not sales representation. What we provide is consumer validation and the collection and interpretation of market response data. Brands with strong field response may discuss store placement and distribution partnerships through separate engagement.
We assess market readiness across five lenses, including regulation, pricing, and positioning, and identify what must be addressed before entry.
We collect and analyze real usage feedback from multicultural target consumers to see how your product lands.
Products are displayed and tested in our own stores. Shelf response is more honest than any survey.
A hands-on activation — not a content program. We put your brand in front of consumers at in-mall pop-up stores or major markets and collect real responses, delivered with photo and highlight-video assets from the field.
Field validation led to a two-year MOU with exclusive Canadian distribution rights. (Aug 2025 – Aug 2027) Brands with strong field response can expand into distribution partnerships through separate discussion.